Earning Google’s Trust: What Dental Practices Need to Know About Digital Authority

Take the Accredited CE Quiz:

Learning Objectives:

• Identify key website and local SEO strategies that enhance online reputation and improve search visibility for dental practices.
• Develop patient-focused content and review management tactics that build digital authority and foster clinical trust.
• Implement effective digital marketing practices, including paid advertising and performance tracking, to support patient growth and retention.

Presenter Qualifications:

​Dani Harris, Marketing Team Lead at Roya. Dani Harris is a strategic marketing professional and Marketing Team Lead, skilled in guiding high-performing teams to success. Experienced in social media management, Google Ads, and content creation, Dani excels at crafting effective campaigns and building client relationships. Known for her focus on team growth, she fosters a collaborative environment that drives measurable results and continuous improvement.

Richard “Jack” Hayes, Corporate Marketing Strategist at Roya. With a dynamic background in digital marketing and customer relations, Jack’s expertise lies in SEO, engaging content, and targeted advertising. Known for his analytical mind and forward-thinking approach, Jack Hayes tailors his strategy to meet his client’s specific goals. At Roya.com, he leads successful marketing initiatives empowering healthcare practices to attract more patients and drive growth.

Bethany Wilk, Corporate Marketing Manager at Roya. Bethany Wilk is a versatile marketing professional with expertise in digital strategy, content development, and SEO, focused on healthcare marketing. With a strong background in project management, she helps drive Roya.com’s business development and corporate marketing efforts. Bethany uses data-driven insights and innovative approaches to support the company’s growth and strengthen its market presence.